In 2007, a campaign was initiated with the aim of ensuring that children worldwide have access to clean and safe drinking water. The campaign solicits diners to donate $1 to UNICEF in exchange for the tap water that is typically served for free. To date, the campaign has raised over $6 million and has benefited more than half a million individuals.
Take into account the current actions and behaviors of your supporters. Integrate fundraising opportunities into their everyday routine to simplify the donation process for them.