About Campaign

Since 2006, a continuous campaign has been in place, which enables individuals to commit their birthdays and collect funds for charity: water – a nonprofit organization that provides clean and safe drinking water to individuals in developing nations. Over 96,000 people have pledged their birthdays to date, and together they have raised more than $9 million.

Outcome

  • $9 million raised
  • 96,000 participants

Zeroik Take

Develop a campaign framework that supporters can customize and utilize throughout the year.

Campaign page