Align your campaign around celebration day.
A campaign was launched by Prostate Cancer UK to honor fathers and at the same time, increase awareness about prostate cancer, a disease that claims the lives of 11,500 men annually.
For those who have lost their fathers, Father’s Day can be a challenging occasion. To commemorate the day, a television advertisement was created to honor real fathers and their endearing qualities, such as warm embraces, comical Dad dancing, and subpar DIY skills. The advertisement featured home-video clips set to a customized version of “She’s the One,” with lyrics focused on fathers.
By celebrating the little moments that make fathers who they are, the Ode to Dads campaign not only helped to generate essential funds but also increased awareness of the disease.