About Campaign

In response to reports that the Scottish Ambulance Service (SAS) has spent more than £3.5 million on expensive new equipment to accommodate larger patients, People For The Ethical Treatment of Animals (PETA) has made an offer to display free, provocative pro-vegan advertisements on the side of emergency vehicles. PETA believes that this gesture will help spread their message and encourage individuals to adopt a vegan lifestyle.

Zeroik Insight

Besides ad content. Putting ads at uncommon places attracts the media attention.