Synthetic media refers to content generated or manipulated by artificial intelligence (AI) and other digital technologies, encompassing text, images, audio, and video. This type of media provides significant value across various fields, including entertainment, art, automated content creation, and personalized marketing, due to its ability to produce highly realistic and customizable outputs. The primary audience for synthetic media includes businesses, marketers, and content creators looking to engage audiences more effectively. However, the rise of synthetic media also raises important ethical and security concerns related to misinformation, privacy, and the potential for misuse, prompting ongoing discussions about its responsible use in society.
