Trend
The verticalization of Customer Relationship Management (CRM) systems is a pivotal trend, as highlighted by Forrester’s Leggett. Industry-specific CRMs are gaining traction in sectors like financial services, healthcare, government, and consumer packaged goods, with Salesforce leading the way by offering over a dozen tailored solutions. These CRMs provide prepackaged workflows, data models, and application connectors, along with built-in compliance features for regulated industries, allowing organizations to deploy solutions quickly. This trend democratizes access to advanced CRM capabilities, enabling companies of all sizes to compete more effectively; previously, only large enterprises could afford custom development. Now, businesses can focus on unique differentiators while unlocking valuable insights from data silos, empowering them to explore new divisions and markets. Overall, the verticalization of CRM is set to transform customer engagement and industry adaptability.