Overview
This case outlines the development of an AI-powered Natural Language Processing (NLP) solution designed to enhance pharmaceutical marketing efforts by analyzing medical practitioner insights and creating comprehensive assessment reports.

Customer Background
The pharmaceutical industry faces challenges in conveying complex product information effectively to healthcare professionals and consumers. With an emphasis on promoting health, the customer aimed to build trust and understanding between drug manufacturers and the public.

Objectives
The primary goal was to facilitate the search and comparison of pharmaceutical products based on medical recommendations, empowering consumers with reliable insights and enabling pharmaceutical companies to align their marketing strategies with practitioner feedback.

Challenges

  1. Tool Limitations: Initial development stages revealed inefficiencies in existing tools. Collaboration with a medical expert helped overcome creative obstacles.
  2. Report Structure: Generated reports needed to be structured and user-friendly, necessitating a custom system to evaluate and classify phrases from the data.

Process
The development followed an Agile methodology, emphasizing collaboration and iterative refinement. Key stages included:

  • Data Standardization: Converting input data into a format suitable for AI algorithms.
  • NLP Solutions: Analyzing text data to find common phrases and conduct sentiment analysis.
  • Data Grouping: Compiling thematic reports based on the responses of medical practitioners.
  • Report Visualization: Creating intuitive tools for sharing insights with stakeholders.

Solution
An ML model was developed to automate the analysis of medical questionnaires, allowing for:

  • Identification of common responses from doctors.
  • Correlation of practitioner insights with marketing strategies.
  • Generation of comprehensive reports highlighting key aspects valued by healthcare professionals.

Business Impact
Implementing this AI solution significantly enhances the pharmaceutical marketing process, providing actionable insights that improve product positioning and consumer trust. By bridging the gap between complex drug information and healthcare professionals, the solution promotes informed decision-making and ultimately contributes to better health outcomes.