Business Cases

AI, Data, and Analytics-Based Business Cases from Zeroik Companies

AI-Driven Marketing Analytics for a Mid-Sized Marketing Company

Executive SummaryThis business case outlines the significant benefits of integrating artificial intelligence (AI) and advanced data analytics into a marketing analytics platform. By leveraging these technologies, the organization can enhance campaign decision-making, improve marketing effectiveness, and optimize revenue growth, ultimately…

Enhancing Pharmaceutical Marketing Efficiency: A Business Impact Case for AI-Driven NLP Solutions in the Healthcare Industry

OverviewThis case outlines the development of an AI-powered Natural Language Processing (NLP) solution designed to enhance pharmaceutical marketing efforts by analyzing medical practitioner insights and creating comprehensive assessment reports. Customer BackgroundThe pharmaceutical industry faces challenges in conveying complex product information…