About Campaign

During the year 2021, Greenpeace launched a powerful campaign titled “Wasteminster,” aimed at exposing the UK government’s handling of the plastic crisis. The campaign featured an animation that illustrated the colossal amount of plastic waste the UK exports to other nations daily, which amounts to an astonishing average of 1.8 million kilos. Greenpeace highlighted that despite the UK government’s claims of recycling, the waste is instead sent abroad to countries like Turkey and Malaysia, where it is incinerated.

Zeroik Insight

The animation and succinct campaign copy represent an approachable means of conveying a critical message.