Identifying the biases in the society & aligning your messaging around that biases is impactful way to attract attention.


Girls Who Code, an international non-profit organization, aims to bridge the gender gap in the tech industry, and as a result, one would anticipate them to be highly creative in their utilization of digital technologies. The “Girls Who Code Girls” campaign was a success, as they developed a desktop and mobile gaming platform that enables girls to build their own customized game characters using code.

With men comprising over 75% of video game developers, and despite women constituting half of all gamers, only 20% of game characters are female. This initiative provides girls and young women with an enjoyable opportunity to experiment with coding by designing characters that they would like to see represented in video games.

This underscores the fact that video game characters would have a more realistic representation if more women were involved in their creation, and it serves as a catalyst for motivating girls and young women to pursue careers in the technology field.

Campaign Ideas

  • “Bias Buster Challenge”: Create an online challenge where participants are encouraged to identify biases in various scenarios. Participants can submit their responses, and the most accurate and insightful entries can win prizes. This campaign would raise awareness about biases and educate participants about the importance of aligning messaging to counteract them.
  • “Unveiling Biases Art Exhibition”: Organize an art exhibition that showcases artwork inspired by biases prevalent in society. Artists can use different mediums to depict the impact of biases on individuals and communities. This campaign would provide a platform for artists to express their perspectives and encourage viewers to reflect on their own biases.
  • “Bias Awareness Training for Organizations”: Collaborate with corporations and businesses to provide bias awareness training workshops for their employees. These workshops can educate participants about common biases, their impact on decision-making, and strategies to minimize biases in the workplace. By aligning messaging within organizations, this campaign would create a more inclusive and diverse work environment.
  • “Challenging Stereotypes Through Storytelling”: Launch a storytelling campaign where individuals from diverse backgrounds share personal stories and experiences that challenge common stereotypes. These stories can be shared through written articles, podcasts, or video interviews. This campaign would aim to break down biases by highlighting the unique perspectives and realities of different individuals.
  • “Inclusive Advertising Initiative”: Partner with advertising agencies and brands to create an initiative focused on developing inclusive and unbiased advertising campaigns. This can involve workshops, guidelines, and consultations to help brands align their messaging with societal biases. The campaign would promote inclusive representation in advertising and raise awareness about the power of messaging in combating biases.
  • “Bias-Free Education Program”: Develop an educational program targeted at schools and colleges that focuses on identifying and addressing biases. This program can include workshops, interactive activities, and curriculum enhancements that encourage critical thinking and promote inclusivity in educational settings. The campaign would aim to create a generation that is more aware of biases and their impact on society.
  • “Community Dialogue and Engagement”: Organize community forums or panel discussions where individuals can openly discuss biases, share their perspectives, and propose solutions. This campaign would provide a safe space for constructive dialogue, allowing community members to identify biases together and work towards a more inclusive society.
  • “Bias-Free Media Awards”: Create an annual awards ceremony that recognizes media outlets, journalists, and content creators who consistently produce unbiased and inclusive content. The awards can serve as a way to promote and celebrate media organizations that align their messaging with societal biases and encourage others to do the same.
  • “Research and Advocacy Grant”: Establish a grant program that supports researchers and advocates working on projects related to biases in society. This campaign would provide financial support to individuals and organizations conducting research, producing resources, and advocating for bias awareness and inclusivity.